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General Motors Europe
Opel – Geneva Motor Show
2007 – Geneva, Switzerland

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The Loops – dynamic and uncompromising
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At the 2007 Geneva Motor Show, Opel presented its revolutionary stand design “Loops”. The stand conveyed exceptional dynamism and was honoured with the Creativity Award 07 and the iF Communication Award 2008 by a specialist jury.

The design highlight of the new Opel exhibition presentation consisted of the up to six-metre-high curved constructions, so-called “Loops”. The new Corsa OPC was presented in an exceptional style on an angled “Loop” surface – a symbol for Opel’s dynamism. Dynamism was also the theme of the stirring live show. Capoeira dance interludes were accompanied by energy-charged music and reflected the positive attitude to life embodied in the Opel brand.
A giant LED display system of the latest generation, the so-called Media Mesh, displayed animated images across the entire width of the stand.
In the coming years, the “Loops“ with their lightness and dynamism will be a prominent feature of Opel exhibition presentations.

www.opel.de
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