General Motors Europe
Opel – Geneva Motor Show
2004 – Geneva, Switzerland
The world premiere of the new Opel Tigra brought a breath of fresh air to the Opel family. Bellprat Associates created a stand architecture that turned this breath of fresh air into a sensory experience for visitors.
The installation of more than 80 fans made the wind theme evident. A wall made from thousands of glittering aluminium plates – visible from afar – moved in a wave-like pattern in the wind, visualising the “fresh wind”. Four different live shows with appropriate film clips on an oversized LED screen displayed effects such as wind, water and light.
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