General Motors Europe
Chevrolet, Corvette & Cadillac – Paris Motor Show
2004 – Paris, France
In 2004, the three marques Cadillac, Corvette and Chevrolet shared a common exhibition stand. A cooperative exhibition concept for the marques that emphasised the individual character and the brand-specific design of each vehicle.
The basic idea for the stand concept came about in intensive collaboration with the client: space as folding art. Pedestals, looking like abstract ice floes, also included the vertical dimension in the presentation area and were realised with different materials for each marque. Cadillac for example, presented itself in a sophisticated and multifaceted style on a floor of metal and glass. Corvette was displayed vertically on the wall to emphasise the individual design, its power and sporting character.
The stand radiated the character of the three marques, while the architecture and material concept created a succinct and independent setting.
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