GM, Paris Motor Show
2002 – Paris, France
In its role as the umbrella brand, General Motors does not offer cars for sale directly, but nevertheless in 2002, GM appeared for the first time with its own stand at motor shows in Europe and Asia. The first GM brandland on the theme “GM – Visionaire Toujours”.
As the umbrella brand for Opel and SAAB to name but two, GM wanted to present itself at exhibitions. GM is involved in the areas of development and research for the benefit of its subsidiary brands. The so-called GM Think Tank represented the site where the company keeps and presents its avantgarde ideas, visions and futuristic technologies.In order to incorporate the historical dimension, the so-called time zones were introduced. On one hand, they represent milestones in GM automobile development, while on the other they conceptionally project GM expertise from the past into the future.Glazed panels on a bright blue glass floor were marked with years, indicating the different time zones.
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