SWISS International Airline Ltd.
The World of SWISS
2005 – Lucerne, Switzerland
The SWISS brand philosophy in the Swiss Museum of Transport shows in a light-hearted way and amusing way how flight tickets work and flight paths are planned.
The exhibition’s eye catcher is a three-dimensional globe above visitors heads, visible from far off. The focal point of the installation is to be found directly beneath the globe: the navigation game. Visitors navigate between various SWISS destinations on a giant map of the world. They learn more about flight paths and airline tickets in a light-hearted and amusing way.
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